In this article, we will explore how social media marketing for law firms can help improve legal practices and services.
Social media marketing has come a long way and legal professionals can’t help but take advantage of the many benefits that social media marketing has to offer.
20 years ago, most people saw social media as a new way to reach old friends and make new ones.
Huge changes have occurred over 20 years.
Today, social media has become a powerful and important business tool. As platforms like Facebook, Twitter, Instagram, and LinkedIn grow in popularity, a social media presence is no longer an option for any business in certain industries, including legal services.
Like any other business, law firms need to advertise what they offer, whether it’s DUI defense or another area of law. In a world with too many lawyers, law firms can leverage the support that social media provides to stay ahead of the competition.
Let’s take a look at some undeniable reasons why your law firm should consider marketing its services through social media.
Billions of people use social media.
Facebook itself has almost 3 billion monthly active users. Different social networks have billions of users.
Reaching a small portion of this audience, especially those who live in the regions where you operate, can actually increase your chances of attracting more new customers.
Social Media Can Help Build Your Credibility
Our social media pages allow you to post everything related to the legal profession, from upcoming legislative amendments and opinions on important decisions.
You can also share blog posts on your website that provide advice on specific legal issues. For example, you can share tips for making a contract or will that anyone can use.
If you specialize in defending people arrested for drunk driving, you could blog about what people arrested for drunk driving should avoid.
The legal information you share on social media positions you as an authority in a particular area of law. Your social media followers will likely learn a thing or two from your posts and seek out legal expertise when needed.
You can interact with your audience
Having a presence on social media means you have the opportunity to interact with your audience. Your audience will appreciate the legal knowledge you share, whether by asking a question, sharing your opinion on a legal issue, or simply sharing it.
You can engage them with comments or hold Q&As from time to time. As long as the lines of communication between you and your followers are always open and you always maintain a professional approach, you should be able to gain trust in your brand and build loyalty among your audience.
We can debunk misconceptions about the legal profession.
It is true that many people feel apprehensive about receiving the services of a lawyer because of misunderstandings about how lawyers work.
For example, many accident victims who have the right to file a personal injury claim against the at-fault party are reluctant to hire an attorney because of the expected cost.
If you are a personal injury attorney who is active on social media, you can use social media to explain that you and most of your fellow personal injury professionals work on a contingency fee basis.
Explain that a contingency fee arrangement requires no upfront costs and will not cost you money if your case is lost.
Whatever your followers’ concerns about hiring a lawyer, you can help alleviate them through your social media posts.
We can make your law firm more relevant
You can use social media to introduce your team to your audience.
Share behind-the-scenes photos or videos of activities at your law firm. You don’t have to be formal or lawyer-like. You can relax a bit and give your audience an honest look at your team during a community service project or while playing ball on the field. This will help you and your team connect more closely with your audience.
This can drive more traffic to your website.
While your social media accounts are a large part of your online presence, your website is still the face of your online law firm.
However, sharing useful, relevant and interesting articles, videos, infographics or any content you post on your website on social media will help you get more organic traffic.
The more people visit your website, the more likely you are to attract more clients to your law firm.
Social media marketing is more cost effective
Your law firm can always promote its services by placing advertisements on television, radio, print media and billboards.
But keep in mind that these traditional methods are expensive and don’t allow you to target people who truly need legal services.
Using social media not only gives you an inexpensive way to promote your law firm, but also gives you a platform to tailor your content to an audience that will most likely seek the services of a good lawyer in the future.
Your competitors are also on social media.
Visit other law firms in your city. It can also be done on social media.
By being present on Facebook, LinkedIn, Instagram and all the major social media platforms, they will enjoy all the benefits that come with it. If you decide to jump on the social media marketing bandwagon, you will too.
However, despite all the benefits of social media marketing, you should know that it is not easy. Maintaining a social media presence requires a lot of effort. Be aware that it will take a while to take over.
Lastly, social media marketing for law firms.
If you are too busy with your legal practice to handle your law firm’s social media marketing yourself, you have the option of hiring outside help. There are social media marketing agencies with the experience and staff to help you succeed on social media.
