Chewy launches pet insurance plans


PetSmart’s Chewy has launched a suite of insurance and wellness plans for pets, dubbed CarePlus, in 31 states. Chewy plans to roll out the offers nationwide by the end of 2022, according to a press release from Chewy.

CarePlus, pprovided by Trupanion pet insurance company, is the latest addition to Chewy’s growing health and wellness portfolio aimed at expanding access to affordable healthcare for pets. CarePlus services include 24/7 access to Chewy’s popular (and sometimes viral) customer service team who can provide insurance training as well as the ability to instantly connect with licensed veterinarians through Chewy’s telehealth service known as Contact a veterinarian and 100% cost coverage for purchases of eligible prescription drugs, supplements and veterinary diet foods on

“The launch of CarePlus is a significant step forward in our mission to make pet healthcare more affordable and accessible,” Mita Malhotra, vice president of Chewy Health, said in the release. “Innovate to improve [the] customer experience is the cornerstone of our customer strategy. Our thoughtful and personalized selection of wellness and insurance plans will ensure pet owners always say “yes” to high quality care that will help their pets live longer, healthier and happier lives.

CarePlus also provides an end-to-end user experience for veterinary and client interactions with the option of direct payments at participating clinics through Trupanion’s patented software, with the goal of reducing out-of-pocket expenses.

Wellness plans start at $20 per month and cover preventative care such as annual exams, vaccinations and pest control. Insurance plans start at $20, $60, or $100 per month and provide pet owners with financial support for accidents, unexpected illnesses, and surgery. Pet parents also have the option of bundling CarePlus wellness and insurance plans.

Other company pet health offerings include Chewy Pharmacy, a e-commerce pet pharmacy with the possibility of ordering compound drugs; Contact a veterinarian, a telehealth service that allows pet owners to quickly and easily connect with veterinarians from anywhere in the United States; and practice centera Market-based solution that allows veterinarians to streamline online pharmacy management and increase clinic revenue.


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