Blue Cross Life Named Canada’s Most Respected Life Insurance Company


Insurer ranks first among 18 companies in annual public ranking

TORONTO, January 11, 2022 /CNW/ – Today, the results of an extensive annual national survey were released, revealing that Blue Cross Life Insurance Company of Canada (Blue Cross Life) was named from Canada Most respected life insurance company.

Blue Cross Life Logo (CNW Group/Blue Cross Life)

“Our organization is beyond thrilled with this milestone, as it’s a great nod to our efforts in 2021 and instills a lot of confidence in our team as we head into the new year,” said Marie- Josée Martin, President and CEO of Blue Traverser la Vie. “The progress we are making as an organization comes as no surprise to us internally, but we are delighted to continue to have our work recognized by those outside of Blue Cross Life.”

As a federally licensed company, Blue Cross operates in every province of Canada. For more than 70 years, the name Croix Bleue in Canada is synonymous with affordable and quality additional services for groups and individuals.

Of the eighteen companies evaluated, Blue Cross Life ranked first, followed by Canada Life, Sun Life and Manulife Insurance.

“After finishing at the top of last year’s rankings, placing second, Blue Cross Life has earned the coveted top spot this year due to its growing awareness and respect scores across the country,” said Jeff Munn, general manager of the from Canada Most respected rewards program.

Created in 2019, from Canada The Most Respected Awards program measured entities’ public respect scores in eight industry categories based on national criteria. This year’s annual awards ranking from Canada Most Respected Life Insurance Company is based on results from a nationally representative sample of 4,082 Canadian adult voters conducted by Maru Public Opinion. Full results, as well as methodologies and rankings for this year’s award are posted here:

“Respect is one of the ultimate markers of success, for any organization, in any industry,” Munn said. “This award is chosen by the Canadian public, not by any committee or group, so its importance cannot be overstated. We congratulate Blue Cross Life on this well-deserved distinction.”

About Blue Cross Life
Blue Cross Life is a federally licensed company with operations located in every province across Canada. The Company is owned by six shareholders, operating as Pacific Blue Cross, Alberta Blue Cross, Saskatchewan Blue Cross, Manitoba Blue Cross, Canassurance Blue Cross and Medavie Blue Cross. The Company specializes in life insurance, living benefits and disability income protection products to complement the portfolio of health and dental products distributed by its Blue Cross shareholders. The Company’s products are marketed, sold and serviced by Blue Cross regional plans.

SOURCE Blue Cross Life



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